August 12, 2010

Why The Luminox Watches Became So Famous in Watch Industry

Luminox watches are known by the self-powered illumination system that’s's unique to them, and certain to last for a minimum of 10 years. To include this facility, Luminox watches bear further producing steps that no other watches in the world do. The history of Luminox is closely tied to this outstanding feature of its watches.

Richard Timbo and Barry Cohen, two business buddies who knew each other thru their career as sales members, were attempting to find creating a market thru branded products or exclusive technology that would place a barrier on competition. They found the Swiss company RMBG, which had a totally unique illumination technology, and advocated this technology be joined into Swiss watches, and obtained sole rights for the employment of the technology in northerly America.

The new design watches, which were at first promoted under the name of the Swiss company, was immediately re-christened Luminox, a name highly suggestive of its unique illumination capabilities that had been derived from the Latin roots Lumi, meaning light, and nox meaning night.

The unknown kind of watches was still attempting to make a mark in a tough market that laid superb price by brand, when it turned into a break in the shape of a call from a US navy buying officer. In 1993 the company received an invitation from the buying officer of the US Navy SEAL groups to provide it with a specially designed range of watches. The US navy’s Sea, Air and Land ( SEAL ) groups required a dive watch to be used on their night missions.

Luminox took up the challenge and worked with its Swiss partner for nine months before coming out with the first Navy SEAL watch in 1994. This was a significant point in the history of Luminox watches. The mark of approval given by the SEAL improved the reliability of the brand and boosted its image in the market. Requirement for the watches started to grow. The company started selling its plastic model Luminox watches.

After selling thousands of its plastic model watches for 5 years, the company introduced the first steel version, with carbon fiber bezel, in 1999. The steel version of the SEAL dive watches was an instant success. From this, it was clear to the makers that if they could make the watches in bigger varieties and numbers, the market would absorb them. This spurred the company on to a growth drive and the will to introduce new models.

In the autumn of two thousand, the company came out with an all steel series and an all titanium series. The new launches were again had a meeting with emphatic success, as the market gobbled up both the products. These series incorporated features that are found in what are thought to be fine watches, and included 10 year lithium batteries, sapphire glass crystals and anti reflective coating.

The company also developed a new version that was centered at special purchasers adding freshness to its range. If the call from the US navy was a significant point in the history of Luminox watches, the Air force was not to lag far behind. The company got a call in 1999 from the Edwards Air Force base informing them that they liked the watches produced by them, and need to have a version to be used during their bombing missions.

The duty was to develop something especially for them, and not to provide or conform the version that was supplied to the Navy. This gave rise to a collection of watches that was invented to be employed by F-117 Nighthawk stealth pilots.

Luminox afterwards purchased rights to develop watches for the unique necessities of aviation industry. So was born another range of watches in the Luminox group. The company is now working on plans for new ranges of watches for meeting both the must haves of the Navy and the Air Force, and is also taking many measures to keep and consolidate its hold in the retail market.

Timex Watches are other popular watches among runners and athletes. If you are interested, I urge you to visit Timex Sport Watches, Timex GPS watch for athletes and Timex Compass Watch.

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