From the moment that they were launched in 2007, Fit Flops sandals have proved to be a firm favourite with women everywhere. The range of sandals is a great combination of colour, chic styling and muscle toning abilities. The specially shaped sole increases muscle activity in the calves by as much as 11%, the hamstrings by up to 16% and the buttocks by as much as 30% in comparison with conventional fitness footwear.

For many people the prospect of a “workout while you walk” is extremely attractive. However, there are probably just as many who are happy to choose from the range of sandals simply because they are so fashionable, colourful and comfortable.

However, sandals are far from the ideal type of footwear in most countries during the winter months. Fans of Fitflops must have been delighted when, in response to customer feedback, the range was extended to include slippers, clogs, boots and, most recently, sneakers. Now it is possible to get a free lower body workout without freezing your toes off.

Both ankle boots and calf boots proved to be strong sellers during the winter months. Water and stain resistant leather and suede are used for the uppers with a snug sheepskin lining to keep your feet nice and warm in the cold weather. They use s similar shaped sole to provide all the same toning benefits of the sandals, but anti-slip rubber to provide good, secure grip in wet and icy conditions is also incorporated.

As well as suede and leather boots, customers can select from funky metallic black, silver or bronze “Snugger” boots which are perfect for cold winter days. They are water resistant, with a metallic finish, and have a good grip to cope with snowy or icy ground conditions.

And when you do get indoors and kick off your winter boots you can still get the benefit of Fitflops toning abilities by slipping into a pair of warm and cosy Ultra Lounge slippers. These are ideal for use around the house and have a fake fur lining to keep you cosy and warm on a cold winter’s evening.

If the prospect of slipping into a pair of these winter boots or slippers has you looking forward to winter, then the latest addition to the 2010 range may be just what you need whilst you’re waiting for the cold weather to arrive. The newest offering from Fitflops is a range of sneakers – cunningly designed to disguise the toning sole and on offer in a wide range of colours. Nobody will suspect that you’re getting the benefit of a free lower body workout simply by walking around normally as you go about your daily business.

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Womens World