Here’s the thing about myself and fashion : we don’t click. We do not get along well. You can’t put me and fashion in the same sentence.

I was never one who’d buy fashion mags and indulge into ooohing and aaahing over the most recent releases or lines of established and would be designers. I’d rather help myself with a John Grisham suspense thriller or a Jodi Picoult tear-jerker than go gaga over featured accessories that all look the same to me. You would never see me reaching out for glossy mags to check what Angelina Jolie wore during the Oscars or what Nicole Kidman donned in the Oscars. Whether they were smokin’ or not doesn’t appeal to me. Who and what motion picture bagged the Bests awards and whose speech was the most galvanizing are what I am inquisitive about.

But recently, it seems that we, that is, fashion and I, are slowly working things out. It commenced with three words, ethical is Fashionable. Yes, you read it right. Fashion’s new partner is indeed ethics. You don’t quite get it? Same here. I had a tough time understanding it too, the 1st time I saw it. How can fashion, a free spirit, ever hook up with a harsh and stifling character, ethics. A very unlikely pair, isn’t it?

a really engaging one, too. The ‘ethical is fashionable’ scheme is slowly gaining momentum. Some view this as a methodology still to gain recognition amongst clothing companies to propel themselves into the mainstream fashion scene. Think fair competition and trade. Others accept that this is basically a drive towards a rather more respondent and responsible fashion industry, thinking less of what designers and outlets need to produce and more of what the clients like and demand which hopefully will translate into less surplus and less production waste.
Whichever stand you choose to defend doesn’t matter. The more important thing to consider here is what is being done in the light of this campaign. The ethical is fashionable scheme is bringing products that used to be considered non marketable to full view. Take for instance crochets and knits and other handmade products which are pulling in millions of bucks.

What’s happened to the claims that these are unprofitable? The point is kind of straightforward and it has , for some time been looking at us : there’s a gradual shift taking place in the world of fashion. What used to be a restricting and inclusive play ground for huge companies is becoming more accessible to small enterprises. Thanks to the more informed and more responsible consumers who have noticed that fashion is not just about having the latest and hottest item there is . Fashion is also about choice, intelligent ones. It includes : caring about beginning business ventures, giving them an opportunity to break in the rather monopolized industry and supporting companies who give back to their workers.

One of my favourite brands right now is Ginger and Smart Fashion. A great example of an ethical brand.

Folk caring for people. Folks caring for the environment. And folk looking good. When did fashion become this exciting! Moral is indeed fashionable.

So go have a look at Ginger and Smart Fashion and do your bit for ethical fashion.

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Womens World